Case Study · Founder

Sports-N-Stuff

A sports show I started in college and ran alone for three years. It won Best Sports Podcast in Idaho three years straight and built most of my 11.2M audited career views.

Role

Founder, host, editor, marketer

Years

2021 to 2024

Format

Podcast and short-form video

Business

LLC, three brand sponsorships

The Story

A college show that beat the pros

Sports-N-Stuff started as a podcast out of a college apartment. I wrote it, hosted it, edited it, and marketed it myself, then turned it into an LLC with brand sponsors.

The podcast won the Idaho Press Club's Best Sports Podcast award in 2021, 2022, and 2023, judged against professional newsrooms. The short-form side is where the reach came from: 10.4M of the audited views are on TikTok.

My Role

• Everything, on purpose. Concept, booking, hosting, editing, thumbnails, and posting.
• Built the audience on short-form: 663 videos and 935K+ likes.
• Sold three brand sponsorships and ran the LLC's budget and operations.
• Produced 98 episodes, six of them recognized by the Idaho Press Club.

The Trailer

Start here

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Every number on this page is audited or pulls live from platform data. See the sources →