Video & Podcast
Produced for the national stage
Written, directed, and produced for SigEp's national channels.
125th Anniversary
The 125th Anniversary trailer
The campaign film for a 125-year-old brand's biggest year. Concept, edit, and launch for the national audience.
Built to Win · the flagship alumni interview series
Writer, director, and producer. Four episodes with Fortune 500 leadership, praised by the guests themselves.
▶Episode 1
Bob Eckert
Former CEO, Mattel & Kraft
▶Episode 2
Jeff Henley
Former CFO & Vice Chairman, Oracle
▶Episode 3
Dr. Jay Harness
Alumni leadership interview
▶Episode 4
Terry Lundgren
Former CEO, Macy's
Campaign video · shot and cut for the feed
125th Anniversary
Bid card launch video
"New bid cards just shipped to every SigEp chapter." Designed the cards, then made the drop an event.
Watch the reel →Expansion
Expansion announcement video
"This fall SigEp is back at:" the campus-return announcement for the national expansion program.
Watch the reel →Sports-N-Stuff · the show I founded before SigEp
Founder · Host · Editor · 2021–2024
A college sports show that beat the pros
Started in a college apartment, built into an LLC with brand sponsors. Best Sports Podcast in Idaho three years running, judged against professional newsrooms.
Featured Posts
The posts, and what they did
Designed, written, and shipped for SigEp's national channels. Every number pulls from platform insights.
National Education Campaign
"SigEp stopped pledging 35 years ago. Here's why."
An institutional-values story built to travel. It's the most-viewed and most-liked solo static post in the account's history, reaching 204,000+ accounts with zero ad spend.
Member Spotlight
Then Alabama football called
Chapter president at Alabama Beta turned Crimson Tide walk-on.
Brand Campaign
Building Balanced Men launch
Three posts designed so their covers tile into one spread.
Recruitment Series
Florida Alpha: 67 new members
Fall 2026 recruitment series, collab-posted with the chapter.
Alumni Spotlight
Starring: Glen Powell
Famous-alumni feature; 2,300+ interactions.
Content Franchise
Recruitment Scoreboard launch
Built a weekly franchise that turns chapter results into content.
Recruitment Series
Colony recruitment wins
Expansion-program wins packaged for the national audience.
Content Franchise
Top 10 scoreboard
The franchise's weekly leaderboard edition.
Culture Hijack
Madden 27: SigEp Edition
Rode a game-launch moment with a three-chapter collab.
Member Spotlight
He leads the band at LSU
Member story engineered around a recognizable gameday moment.
Documented reach across the featured set and its companions: 1.64M views over 18 posts, insights screenshots on file.
The Thinking
Want the strategy behind work like this?
I break down why creative work captures attention, and how you can use it. Hooks, rebrands, campaigns, box office anomalies.
