Case Study · Recruitment Marketing
197 members, sold face to face
Before headquarters, I spent two years in the field recruiting chapter by chapter. Six chapters, four states, and $100K+ in dues, almost all of it organic.
197New Members Recruited
$100K+Gross Dues Generated
6Chapters
4States
Why It's Here
Sales taught me what marketing is for
In fraternity terms these are new members. In business terms they're customers: each one a person sold in person on a multi-year commitment with real dues attached.
Recruiting on campus is the fastest feedback loop in marketing. A message either gets someone to a second conversation or it doesn't, and you find out the same night.
My Role
- Built each chapter's local recruitment marketing: positioning for that campus, materials, and campaigns.
- Ran the Balanced Man Scholarship outreach at CU Boulder, working from Dean's List and athlete rosters to reach top recruits.
- Created the expansion petition packet: a master template and a Canva blueprint other expansion staff could reuse.
- Recruited face to face, then trained chapter leaders to keep doing it after I left.
Results
New members by chapter
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