Case Study · Podcast Production

Built to Win

SigEp's flagship alumni interview series. Fortune 500 leaders on the decisions that built their careers. I write, produce, and plan every episode.

Role: Producer, writer, content strategist
Host: Seth Irby
Released: 4 episodes and a trailer
Workflow: Production boards in Monday.com

4Episodes Released

3Former Fortune 500 Executives

1Trailer Package

100%Of Episodes Scripted In-House

"Most impressive homework. This is better interview prep than I've ever seen."Bob Eckert · Former CEO, Mattel & Kraft · Episode 1 guest

The Brief

Make legends useful

A fraternity with executives like these among its alumni has a story most members never hear. An interview with a former CEO can easily turn into a polite résumé reading.

The job was to get past that: research each guest deeply enough to ask what they hadn't been asked, and package every conversation so an undergrad would actually watch it.

My Role

Research and interview prep for every guest. The work the Eckert quote is about.
Scripts and full content packages for each episode, from the questions to the clips.
The trailer package that launched the series.
Production workflow built in Monday.com, from booking to publishing.

The Trailer