Brand & Identity
Systems first. Campaigns second.
The identity work behind a 125-year-old national organization. Not mockups: the real guidelines, the real campaign systems, in market now.
Brand Architecture
The 2026 SigEp Brand Guidelines
Rebuilt the national brand from its architecture up: a unified logo system across every entity and heritage mark, governing rules for how 187 chapters use them, typography, photography direction, and the don'ts that keep it all enforceable. Browse the real spreads.
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Campaign Identity · In Market Now
125th Anniversary: "Keeping the Promise"
Created the anniversary campaign and marks in-house, refined with studio Rhyme & Reason, and now lead its national marketing. The system runs from feed to physical: gold-foil bid cards designed and shipped to every chapter in the country.
Campaign Identity · Launches Nov 1–2, 2026
Founders Day of Giving 2026
The complete identity for the Foundation's 48-hour national fundraiser, timed to the 125th year: brand brief, campaign site, and merchandise as one gold-on-black system. The site goes live with the campaign. The full brief:
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Brand Governance
Keeping 187 chapters on brand
The chapter template library, brand and design for the SigEp store and licensed vendors, and national creative reviews like ranking the Top 10 chapter recruitment themes. Governance turned into content chapters want to be featured in.
Identity From Zero · In Progress
Conclave 2027
The full event identity for SigEp's Grand Chapter Conclave: logo, graphics system, and event brand, built from a blank page. In progress now. The work goes public with the event cycle, and this page gets its gallery the day it does.
Before SigEp
Founder Brand · 2021–2024
Sports-N-Stuff
My first brand, built from zero. The name, the identity, and the look behind 663 videos and 98 episodes. It grew into an LLC with three brand sponsors and won Best Sports Podcast in Idaho three years running.
See the system performing
The social design language these guidelines produce, with live platform numbers on every post.
