Shaping the future of digital marketing
Strategy-first campaigns that deliver measurable results through creative excellence and data-driven growth.
I provide:
Strategy
Positioning, campaign planning, channel mix.
Creativity
On-air hosting, video/photo editing, graphic design.
Growth
Lead generation, audience growth, engagement lift, media analytics.
My Signature Wins
Campaign highlights
Brand Launch
Cold Start to Profitable Brand
5 month campaign
Problem
Cold launch with no audience and no conversion path.
Strategy
Clarified brand & promise, shipped hook-first content, and built a referral/partner amplification program.
Result
35 new customers, $21,350 gross revenue, 64K views, 1.30% share rate, 3.57% ER (by views)
What I did
- Defined the brand & promise around product transparency, packaged in eye-catching creative content that drives action.
- Shipped hook-first visuals with consistent identity, a clear story, and an explicit call to action.
- Built a publishing cadence (content calendar) to deliver high-quality posts consistently.
- Strategically converted generated leads to sales resulting in 35 new members at $610 per sale.
Campaign Revival
Dormant to Thriving
5 month campaign
Problem
Dormant social presence with low awareness and no reliable conversion path.
Strategy
Clarified brand & promise, audited competitors/trends to find opportunity gaps, shipped a hook-first content cadence, and activated partner/referral amplification with minimal ads.
Result
10 new customers, $6,000 gross revenue, 32.9K views (+98%), 164 shares (~8.2×), 1,004 followers (+94%), ER ~2.2%
What I did
- Built the brand foundation by clarifying why we exist, who we are, what we offer, and how we do it.
- Set up the content system by planning shoots, capturing every event, turning edits around efficiently.
- Created a consistent content calendar by mapping events to hook-first formats.
- Engaged the audience daily by replying to comments and DMs, featuring the community.
- Analyzed performance weekly by tracking engagement rate, share rate, and follower growth.
Content Franchise
Dormant to Thriving
3 year campaign
Problem
Passion-project podcast with zero brand awareness, learning new platforms while figuring out how to tailor content for very different audiences and runtimes.
Strategy
Codified the show (name, voice, visuals), mapped content to platform-specific formats, and ran a test-and-learn engine focused on hook quality, retention, and shareability.
Result
7.4M views, ~13% ER, 934K+ likes, 15.4K shares, 9.8K comments, 426 total videos, 98 podcast episodes
What I did
- Defined the show and brand by locking a clear name, voice, visual system, and value proposition.
- Built a platform-native content system by producing YouTube long-form with 10-minute cuts, TikTok/IG short-form, and IG graphics.
- Optimized hooks and retention by testing first-two-second openings, captions, thumbnails, and pacing weekly.
- Grew distribution and community by cross-posting highlights, collaborating with creators, replying to comments/DMs.
- Negotiated partnerships and sponsorships by pitching value-aligned brands with audience fit.
- Measured and iterated to scale by tracking engagement rate, share rate, watch time, and view-through.
Tools I Use
I would love to work with you!
Choose a package that fits your needs, or let’s create something custom together.
Not sure which package? book a free 10-min audit!
